Become Rich Selling Your Products and Services in the 1.8 Trillion Dollar Tourism Industry

I’ve met so many interesting entrepreneurs recently offering wonderful gifts and services through their small businesses. I’m not involved in the gift market but I work in Tourism a market often misunderstood and over looked in the US. It is an industry which includes gifts, swag, decor, floras, services, events and opportunities for unique, upscale and personalized gifts and services.

Normally I’m an International Tour Director and Trainer. My students are leading international, domestic and local tours and programs. I can’t cover it all here but I will give you an over view and basic understanding of the needs of the companies involved in tours, programs and events. If you’re looking for a new market, hopefully you’ll be able to meet their needs in building your success.

I think everyone knows Travel Agents. They make reservations for travel, tours and cruises. Most like giving something special gifts to their clients. Some still do flowers but maybe you have something to offer that may be more specialized and appreciated that will remind them of their trip and the agent. Travel related gifts with the name of the agent? Travel bags? Personalized money pouches? Or?

I work for Tour Operators the companies with the beautiful brochures offering tours when you enter the travel agency. The tour operators also offer gifts to the travelers. When I started it was the old style flight bag with the company logo. It then went to fanny bags, document cases and etc. Their challenge is with repeat tour members and trying to come up with something unique. The tours may be domestic and or international. Do you have something unique to travel, the destination and or US?

I also give out gifts on my tours and cruises for repeat passengers, birthdays and anniversaries. The gifts have included pictures frames with the company name engraved, Kona Coffee, photo albums, make up bags with a Kangaroo logo, books and etc. Do you have something unique and easy for the Tour Director and passenger to pack?

The biggest market I see for gifts is the domestic market, especially the incentive market. Incentives are gifts offered to increase sales and production. It may be a special gift and or trip individually or as a group. Fortune 500 companies spend hundreds of thousands of dollars on their VIP’s, meetings, incentives and team building events. Many meeting spend over $600,000 on just their hotel bill.

I recently assisted with coordinating a couple incentive events. The trip was a reward to the highest achieving sales persons. They stay at 4 and 5 Starr resorts. When they arrive they normally receive personalized bags and gifts. (As a person in and out of my car like a sales rep, I know something like the key finder we received at the LA Spark and Hustle would be appreciated.) They were awarded an iPad, watch and or diamond ring. The events are like staging a wedding each night with lighting, floras, plants, decorative curtains, luminaries, custom linens, entertainment, gifts and etc. Events may include an artist offering the guests a special gift to be sent to their home. These are all outside vendors. Think of producing a very upscale wedding with a theme. Each company producing the event tries to make it unique and very upscale. Do you have a gift and or service they may want to use?

Here’s where it can be a bit confusing. The Fortune 500 Company hires the Incentive House. The Incentive House works with the Fortune 500 Company to develop the program, keep track of the incentives, make the reservations and send staff to travel with the group. The Incentive House hires a local Destination Management Company in the location of the program. The DMC organizes and conducts the local activities, including arrivals, transportation, tours, events, team building and etc. (I train the staff that travels with the group and DMC tour directors and guides.)

I also want to mention services. Many of the smaller incentive companies, DMC’s, meeting planners, event planners and tour operators are owned by women. Do you have a service for them? Payroll? IT? Printing? Running an evening of games and or team building? Run a car rally? Bicycle day trips? Hikes? Special tours? Some type of fun and or team building activity?

Tourism is the largest and fastest growing industry in the world and the opportunities are endless. Fortunately, our industry is rebounding and especially the incentive and meeting market.

I hope this gives you ideas of new markets and helps in your success.

How to Choose a Fish Finder

Fish finders use Sonar to locate objects, preferably fish, underwater. Sonar is an abbreviation for “SOund, NAvigation, and Ranging”. Sonar consists of 4 parts: the transmitter, transducer, receiver and display. Basically Sonar works by sending an electrical impulse from the transmitter, converting it into a sound wave by the transducer and then sending that sound wave into the water. When the wave strikes an object it rebounds off the object sending this echo back to the transducer. The transducer than converts the echo back into an electrical signal. The receiver amplifies this signal and sends it to the display for the fisherman to see. Now the fisherman knows where to drop a line.

Many people ask, “How do I select the proper fish finder for my needs?” There are 5 aspects of a fishfinder to keep in mind when making a purchase.

The Transducer

There are 2 types of transducers: single frequency and dual frequency. Single frequency is generally best for lakes and shallow coastal fishing. Dual frequency transducers are generally better for deep sea fishing. Dual beam (a Hummingbird term) and dual frequency are essentially the same thing. Dual beam transducers limit the beam size for the high frequency beam so these depth finders are truly best for deep water.

Power

In general, the higher the power of your fish finder the better. Higher powered fish finders generally cost more so you will have to weigh power with cost. Remember that even in shallow water such as lakes, higher power will still help with better imaging. Most expert fishermen recommend giving the most weight to the power rating of your unit.

Depth

A fish finder being able to reach greater depths is directly related to the Power and the quality of the transducer. In general, the more expensive models penetrate the water better. Keep in mind while shopping that the depths shown in the product specifications are for clear water. Salt water and murky water will limit the depths the sonar can penetrate. As a general rule of thumb, purchase a fish finder with a depth range about 10% greater than what you intend to fish. Having a slightly greater depth range should help adjust for less than clear water.

Display Size

Fish finder displays vary from four inches to seven inches (and some larger). Obviously the larger the screen, the higher the cost. The advantage to a larger screen can be ease in seeing the results in bright sunlight.

Display Resolution

The display resolution pertains to how clear the image is on the fish finder screen. The higher the resolution the better the image will be. Color screens are often better for direct sunlight as they are easier to see. Again, the higher the resolution, the higher the cost, in general.

Now that we’ve covered the basics of how a fish finder works and what the key pieces of fish depth finders are, let’s offer some suggestions on how to choose the perfect fishfinder for you.

Most fishermen recommend doubling whatever you were planning to spend on your fish finder. We leave the amount you wish to spend completely up to you.

Next decide where are you planning to fish the most often- on a lake, along coastal areas or are you mostly a deep sea fisherman? Are you planning to use your fishfinder on only one boat or do you want to be able to use it on a friend’s boat? Answering these two questions will let you know if you want a fishfinder that works best in shallow or deep water and whether or not you want a fixed mount fish finder or a portable fish finder.

If you want a fixed mount fish finder then you will next need to decide if you want a transom mount transducer or a hull transducer. Transom mount transducer are easier to install and usually less expensive. You can purchase a transom mount transducer in single or dual frequency models. They work best in water that is somewhat calmer and are not terribly effective at much more than 10 knots.

Through hull transducers are the best for clarity and performance, but are harder to install and cost more. You really need to have a need for high speed bottom reading to make them worth the extra cost.

In general if you are going offshore or into deep fresh water, the hull transducer with dual frequency is probably the best bet for accurate fish readings. If you are using a smaller boat and are not planning to do high speed fish finding then a transom mount or portable fishfinder will save you some money and should meet your needs just fine.

The Right Niche Finder Is Essential

If you are at all interested in Internet business opportunities and in particular, Affiliate marketing, then there are of course a number of items that are top of the agenda. One of these items is of course finding the right Niche in order to find a suitable product to promote. Probably the best known of these products are the ‘Niche Finder’ by Brad Callen or ‘Market Samurai’ – these are both products that will help you find the Niches that you have the best chance to rank in.

The main aim of packages such as these is to help you not only find the right domain name for your particular niche, but also to analyse the competition. This means to check out their Google page rank, age of site, the number of sites linking to them – and what their rank is- All this is to give you the overall idea of how easy or difficult it would be for you to rank over them in the Google search. This is invaluable information and could save you wasting time and money. Both these Niche Finder packages take a lot of the sweat out of finding a proper niche as well as finding a suitable key word or key phrase that is also available as a domain name.

One of the most powerful on-page SEO tricks is to get your domain name included within the URL of the site. This is almost a ‘must have’ requirement especially if you are looking to build a site on a particular product within your chosen niche. In other words, if you are going to build a site in the Widget niche, then Niche Finder products such as these mentioned will search out the suitable key phrases that you need, and also tell you if the domains are available.

Again if you would be looking for a URL that reads something like widgetreview.com if you are going to review widgets for instance. Top Tip – if the URL is not available then try adding a ‘v’ or ‘x’ at the end of the URL – Google will not recognize this and just read the URL without it – Great for getting ranked for a domain that is taken in the normal sense.

Finding a keyword within your chosen Niche can be a real pain as it is so time consuming, and yet to make the wrong choice of key phrase and then go to all the trouble to build a whole website around it – does not bear thinking about! I know from bitter experience believe me. Another top tip DO NOT buy.info sites if you want to get ranked by Google, for some reason they just don’t cut it in Google’s eyes. Again I have bought several such domains in the past only to waste time and money on them for no good results.