Mac Tips and Tricks – Getting the Most from the Finder

If you use a Mac, you probably use the Finder every day. These tips help you work faster with the Finder, so you can find files in record time.

Find the View for You

The Finder in Mac OS X Tiger sports three ways to view your files: as icons, as a list, and as columns. To flip between them, choose View > As Icons, View > As List, or View > As Columns. You can quickly flip by pressing Command-1, 2, or 3.

The default Icons view (Command-1) is the easiest to understand. This view shows the contents of a single folder, with each file or sub-folder shown as a single, large icon. To open a file or folder, double-click it.

The powerful List view (Command-2) is great for viewing lots of items at once, and for sorting items in a particular order. Click the arrow to the left of a folder to view the contents of that folder in the same window. To sort all files and folders by a particular column, click that column’s heading at the top of the window. Click it again to reverse the order. You can also reorder columns by dragging a column’s heading left and right, and resize columns by clicking between two headings and dragging. To add and remove columns, choose View > Show View Options, and toggle the options under “Show columns”.

The Columns view (Command-3) lets you quickly navigate up and down your folder tree. Click an icon in the sidebar, such as “Macintosh HD”, and you’ll see the contents of that item in the first column to the right. Click a folder in that column to display its contents in the next column along, and so on. This is a really quick way to browse your folders. To resize a column, drag the handle at the bottom of a column divider left or right. To resize all columns at once, Option-drag a handle.

Finally, if you’re lucky enough to use Leopard, you can switch to Cover Flow view (Command-4) to browse your files much like you browse albums in iTunes.

Preview Images in the Finder

By default, the Icons view shows photos and other images as generic icons, but you can change it to show thumbnail previews of images. To do this, choose View > Show View Options and check “Show icon preview”. Use the “Icon size” slider near the top of the dialog to make the thumbnails bigger or smaller.

To preview an image in the Finder, switch to Columns view (Command-3) and click an image in a column. A preview appears in the column to the right. If you’re running Leopard then you can also hit the Spacebar to preview the currently selected image(s) using the handy Quick Look feature.

Work Quickly with Keyboard Shortcuts

You can work with your files quickly via the keyboard. Here are some handy keys to know:

  • Move around items in the current folder: arrow keys
  • Select multiple items: Shift-arrow keys
  • Find an item in the current folder: type the first few letters of its name
  • Move up a folder: Command-Up arrow
  • Return to the previously viewed folder: Command+[ (square bracket)
  • Go forward to a more recently viewed folder: Command+]
  • Open a selected item: Command-O (the letter ‘O’)
  • Rename a selected item: Enter
  • Move a selected item to the Trash: Command-Delete (the big “Delete” key)
  • Create a copy of an item: Command-D
  • Create a new folder: Command-Shift-N
  • Open a new Finder window: Command-N

You can also jump to the items in the sidebar with a variety of shortcuts; view these under the Go menu.

With these three techniques – switching views, image previewing, and keyboard shortcuts – you can find your Mac files more easily. Happy Finding!

Marketing Items and Product Use

The world moves throughout company transactions. Whether those transactions are formal or informal does not matter. A marriage is a personal and formal type of industry transaction; a corporate contact is a corporation formal transaction as well. Whether in our personal lives or work environment venture transactions are occurring every day. Promotion is one way in which to achieve positive results in corporate sector transactions. For that purpose, promotional goods and products exist – to facilitate business transactions as well as capture the attention of possible customers, consumers, and in a more personal note – of candidates for friendship, marriage, and acquaintances. Advertising is not only put to use in industry environments, but in social environments as well.

Many companies and independent consultants implement corporate sector cards with calendars printed on the back as promotional merchandise, as well as pens, pencils, marker, clips, stationary, mugs, caps, tote bags, key tags and key chains, t-shirts, drink ware, beverage holders, apparel merchandise, cases, calendars, planners, candy, clocks, watches, mini perfumes, games and stress balls, golf objects, desk accessories, calculators, sunglasses, sports pack, lunch totes, luggage tags, fun auto accessories, flash lights, bumper stickers, utility gadgets such as scrapers, key finders, multifunction knives…, air fresheners, auto shades, umbrellas, and many other great products. These solutions are put into use to attract more enterprise, as customer gifts, as thank you gifts, all with the purpose of being memorable to the receiver – a way to stand out amongst other companies. People like freebies, and this makes people like and remember a company, and possibly come back to it.

Promo goods are also a way to have a name accessible to people; it gives the company a way to advertise and promote itself, as a gadget can go from person to person (free advertising), but also a quick way for a potential customer to reach a company since the name and phone number of the company is inscribed in the promotional product.

Promo solutions are great as handouts, included with orders, or passed on to visitors, as well as give away devices at company activities, multiplying the potential of advertising to reach more people from one single activity. It is a sure way to reach the masses and a cost effective method as well, as many of these goods are not expensive and are bought in large quantities, which keeps cost down.

Promotional gear such as bumper stickers will go as far as that particular automobile will go. Your company decal will go far, so decals and stickers are a great way to utilize free advertising. Besides promoting a brand, marketing gadgets, and products can act as goodwill speakers for a cause – for example the pink ribbon for breast cancer awareness.

In the personal arena, people give social or personal cards to other people as a sign of friendship and that they will like to continue socializing in the future. Another form of promotional good in the social and personal level.

How To Know If The Product You Want To Sell Online Is In Demand

A lot of people get the “internet gold rush.” I remember telling one guy that I made money on the Internet, and he said, “Me too!!” Then I looked at his site, and it looked like it was made in 1993, and sold useless trinkets. I knew he was exaggerating to say the least… If you want to make some extra cash by selling physical products online, you must know how to pick a product that will sell. A big mistake people make, is picking something they “like”, and trying to sell it. This can set you up for disaster from the start. Just because you like it, doesn’t mean that it was meant to be sold on the Internet.

General Rules For Picking A Product That Will Sell On The Internet

1. The product must be perceived to be very valuable. As a general rule of thumb, you can safely bet that customers think your product is valuable if it either solves a huge frustration for them, or they are religiously fanatic about the product. Examples: Selling random key chains on the Internet might be a weak business idea, because generally key chains are perceived to be generic and low value. On the other hand, an automatic key finder would probably do very well, because it solves the massive frustration some people face of losing their keys all the time! Selling fruit of the loom sweatshirts would probably do poorly online, because that’s generic, but selling BAPE Hoodies online might to excellently, because people used to go completely bazerk for these sweatshirts. Every rapper in every music video used to wear them, and for a while, people were willing to blow their whole paycheck on a hoodie so that they could look as cool as the rappers.

2. It must be perceived as very valuable, but rare. If your customer can get your product at Walmart, then why would they buy it from you? Items which fall under this category are fancy teas which are imported from India, cool custom made journals from Italy, unique twists to every day items like novelty gadgets. Another reason that finding “rare” items can be a great idea, is because you can limit the number of competitors who come into your market if you have sole access to the supplier. If your product idea does not have these two qualities, then you should think of another one. These are the main characteristics of a good product to sell online.

How To Check The Demand Of A Product

Google Keyword Tool Google “google keyword tool”; this is a software that you can used to see how many people are searching for your product each month. Come up with 20-50 possible keywords that your customer would use to search for your item, and then use the Google keyword tool to ball park how many total searches come up. If nobody is searching for your item, that tells you something. If millions of people are searching for your item, that tells you something else.

Google Trends Google “google trends”; You can use this tool to see if there are rising trends in a market (or lowering trends too) Ideally, you would like your market to be on an uptrend. And if your market has been in decline for several months or years… you might want to know that

Competition Find your competitors. Analyze them. Do they look like they’re making money? What are their strengths and weaknesses? How much traffic do they get? You can check this on compete.com What is their website rank? Check alexa.com for this What is their website PR score? Use the Google toolbar for this. These three statistics will give you a fair idea of if you stand a chance at competing with your competition. If your main competitors are ranked in the top 1000 sites on alexa, and they get 100k hits a day and they have a PR score of 8/10, then maybe you might want to find some less cut throat competition. If you find some competitors with low traffic, page rank and low PR score, but they sell a fantastic product, then you might be in the money.

Forums Always always always stay in tune with what your customers are saying about the products you sell. The closer you can be in touch with your customer, the better you will be able to sell to them. Here’s what I mean. I know of a very smart marketer who wanted to sell an ebook in the divorce market. All of his competition kept selling products on how to cope with divorce, BUT when he looked at the forums, he found the most people where desperately trying to STOP their divorce. So he started stopyourdivorce.com, a website that has made $100,000 in profit per month every month since 1998. NUFF SAID…

Advertising Start tracking your competition’s advertising. If they’ve kept the same ad posted on Facebook up for months, that means that ad is making money. As you track your competition’s ads up over time, you will be able to model their successes. That’s all I got for today, do let me know what you though about this post in the comments section!!!!!!!