How To Know If The Product You Want To Sell Online Is In Demand

A lot of people get the “internet gold rush.” I remember telling one guy that I made money on the Internet, and he said, “Me too!!” Then I looked at his site, and it looked like it was made in 1993, and sold useless trinkets. I knew he was exaggerating to say the least… If you want to make some extra cash by selling physical products online, you must know how to pick a product that will sell. A big mistake people make, is picking something they “like”, and trying to sell it. This can set you up for disaster from the start. Just because you like it, doesn’t mean that it was meant to be sold on the Internet.

General Rules For Picking A Product That Will Sell On The Internet

1. The product must be perceived to be very valuable. As a general rule of thumb, you can safely bet that customers think your product is valuable if it either solves a huge frustration for them, or they are religiously fanatic about the product. Examples: Selling random key chains on the Internet might be a weak business idea, because generally key chains are perceived to be generic and low value. On the other hand, an automatic key finder would probably do very well, because it solves the massive frustration some people face of losing their keys all the time! Selling fruit of the loom sweatshirts would probably do poorly online, because that’s generic, but selling BAPE Hoodies online might to excellently, because people used to go completely bazerk for these sweatshirts. Every rapper in every music video used to wear them, and for a while, people were willing to blow their whole paycheck on a hoodie so that they could look as cool as the rappers.

2. It must be perceived as very valuable, but rare. If your customer can get your product at Walmart, then why would they buy it from you? Items which fall under this category are fancy teas which are imported from India, cool custom made journals from Italy, unique twists to every day items like novelty gadgets. Another reason that finding “rare” items can be a great idea, is because you can limit the number of competitors who come into your market if you have sole access to the supplier. If your product idea does not have these two qualities, then you should think of another one. These are the main characteristics of a good product to sell online.

How To Check The Demand Of A Product

Google Keyword Tool Google “google keyword tool”; this is a software that you can used to see how many people are searching for your product each month. Come up with 20-50 possible keywords that your customer would use to search for your item, and then use the Google keyword tool to ball park how many total searches come up. If nobody is searching for your item, that tells you something. If millions of people are searching for your item, that tells you something else.

Google Trends Google “google trends”; You can use this tool to see if there are rising trends in a market (or lowering trends too) Ideally, you would like your market to be on an uptrend. And if your market has been in decline for several months or years… you might want to know that

Competition Find your competitors. Analyze them. Do they look like they’re making money? What are their strengths and weaknesses? How much traffic do they get? You can check this on compete.com What is their website rank? Check alexa.com for this What is their website PR score? Use the Google toolbar for this. These three statistics will give you a fair idea of if you stand a chance at competing with your competition. If your main competitors are ranked in the top 1000 sites on alexa, and they get 100k hits a day and they have a PR score of 8/10, then maybe you might want to find some less cut throat competition. If you find some competitors with low traffic, page rank and low PR score, but they sell a fantastic product, then you might be in the money.

Forums Always always always stay in tune with what your customers are saying about the products you sell. The closer you can be in touch with your customer, the better you will be able to sell to them. Here’s what I mean. I know of a very smart marketer who wanted to sell an ebook in the divorce market. All of his competition kept selling products on how to cope with divorce, BUT when he looked at the forums, he found the most people where desperately trying to STOP their divorce. So he started stopyourdivorce.com, a website that has made $100,000 in profit per month every month since 1998. NUFF SAID…

Advertising Start tracking your competition’s advertising. If they’ve kept the same ad posted on Facebook up for months, that means that ad is making money. As you track your competition’s ads up over time, you will be able to model their successes. That’s all I got for today, do let me know what you though about this post in the comments section!!!!!!!